I understand the reasons, laid out in this post from the Observer, and the thinking behind making a brand simpler and easier to reproduce. I also know that it looks like Central Michigan and I will not be able to un-see that.
Here is the branding landing page.
New Primary 
Primary 
Secondary 
Tertiary 
Tertiary 
old
This rebrand is horrible and judging by the comments on social media, they nays outweigh the yays 9 to 1. This is a big mistake and I hope it is never implemented.